Posts Tagged ‘OpenX’

OpenX and Microsoft Sign Deal To Boost AdSense Rival

December 5, 2009

Days before the CRS Conference in New York on November 5, Tim Cadogan, CEO of OpenX Technologies Inc announced a deal with Microsoft to expand the reach of a contextual online advertising service designed to compete with rival technology offered by Google Inc. (GOOG).

Both parties have agreed to refer publishers to each other, while OpenX will promote Microsoft’s Content Ads products, which can place advertising on Web sites with related and appropriate content.

Congrats to Tim, Mike, Jason and Al Duncan – well done!

The OpenX Open Ping Pong Tournament

October 31, 2009

n158855197890_9354 CRS is sponsored by OpenX. Thanks guys!

All companies attending Content Revenue Strategies and ad:tech and are invited to field teams for this doubles tournament, which will be held on Thursday, November 5th on the Expo Floor of ad:tech beginning at 10:00 am, with each game lasting twenty minutes.

The winning team will receive a one-year membership to SPiN New York, the city’s hippest table tennis social club. The membership includes 50% off standard table rental rates and access to exclusive members-only tournaments, professional player exhibitions, parties and events. And, just as important, you’ll win bragging rights to being The OpenX Open champions!

To sign up or to get more information, please email theopenxopen@openx.org or come to the OpenX pods at Content Revenue Strategies at the conference on Wednesday, November 4th and sign up there.

If you think you have what it to takes to step into the arena with our team of highly inflated ping pong egos, bring it on. (Actual ability not really required.)

Got game?

TOURNAMENT AFTER-PARTY: SPiN New York

48 East 23rd Street
(Between Park and Madison)
New York, New York 10010

8:00 – ? (Eastern)
http://www.spinyc.com

The State of Contextual Advertising

October 14, 2009

We’re looking forward to a great panel discussion to kick off “Content Revenue Strategies” and I’m looking forward to introducing you to the talented team of panelists.

Tim Cadogan, CEO, OpenX, Sandy Kory, VP, Director of New Media and Technology, Media Venture Partners, Patrick Keane, CEO, Associated Content , Barry Schwartz, CEO, RustyBrick, Inc., Jane Kim, Senior Director, Publisher Services, Advertising.com | Sponsored Listings

Many people have asked me where I came up with the idea for this conference and many people know my firm SearchForecast first published our AdSense Directory of Pubishers in 2006. That was the beginning of this journey to bring the AdSense Publishers together to share, learn and exchange ideas.

Free AdServing by OpenX- a Contextual Advertising trend

September 24, 2009
OpenX offers free adserving technology

OpenX offers free adserving technology

Between Fig Salad bites and Hibiscus Juice, Tim Cadogan (former SVP of Yahoo! of Global Advertising Marketplaces) and now CEO of OpenX and I spoke over lunch in Pasadena, CA last week about the free adserving model OpenX has.

Publishers should be aware that they can take control of their advertising destiny with OpenX. I’ve used it for some of our clients and the reliability, reporting and simplicity is very impressive. See Tim speak at CRS in New York on “The State of Contextual Advertising” panel session on November 5.