OpenX and Microsoft Sign Deal To Boost AdSense Rival

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Days before the CRS Conference in New York on November 5, Tim Cadogan, CEO of OpenX Technologies Inc announced a deal with Microsoft to expand the reach of a contextual online advertising service designed to compete with rival technology offered by Google Inc. (GOOG).

Both parties have agreed to refer publishers to each other, while OpenX will promote Microsoft’s Content Ads products, which can place advertising on Web sites with related and appropriate content.

Congrats to Tim, Mike, Jason and Al Duncan – well done!

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