Archive for December, 2009

OpenX and Microsoft Sign Deal To Boost AdSense Rival

December 5, 2009

Days before the CRS Conference in New York on November 5, Tim Cadogan, CEO of OpenX Technologies Inc announced a deal with Microsoft to expand the reach of a contextual online advertising service designed to compete with rival technology offered by Google Inc. (GOOG).

Both parties have agreed to refer publishers to each other, while OpenX will promote Microsoft’s Content Ads products, which can place advertising on Web sites with related and appropriate content.

Congrats to Tim, Mike, Jason and Al Duncan – well done!

AdSense Breaks News at CRS Conference

December 5, 2009

We were thrilled to have Jonathan Ballack, from Google, present the keynote at CRS in New York on November 5, 2009.

All of the 250 people in the room were enthralled at his presentation on how AdSense Publishers can participate in the AdManager and AdExchange products Google has developed.

Jonathan also announced that a small group of publishers have begun testing a new AdSense interface in limited beta.

Read more about what the new interface includes at http://adsense.blogspot.com/2009/11/new-adsense-interface-now-in-beta.html

Video Highlights of Affiliate Marketing Panel

December 5, 2009

We’re delighted that the folks at eBay Partner Network were able to produce this video of highlights on the “Affiliate Marketing: A Better Alternative? panel.

The video features highlights of the presentation and insights on the future of what’s hot in affiliate marketing in 2010.

Be sure to watch the video now at http://www.ebaypartnernetworkblog.com/en/help/a-look-back-at-content-revenue-strategies/