First, was in an illuminating conversation with Justin Del Sesto founder & CEO of WebVisionItaly.com and then from Dave Hills, Managing Partner at KPG Ventures. Dave was previously CEO of Director of LookSmart and COO of About.com – so knows a few things about contextual advertising and content development.
According to Justin, “Evergreen Content” is low bounce rate content, content that stands true forever – he’s referring to the 50,000 video plays each month on his website. Video content produced by WebVisionItaly is evergreen content as it is compelling and documentary style in that it explores Italian cities, restaurants and points of interest.
Dave Hills will be on hand at the Content Revenue Strategies moderating the “Social Media Strategies: How to Take Advantage of a Huge Opportunity” Panel in New York on November 5. He’s got some amazing experience so be sure not to miss his panel.