Between Fig Salad bites and Hibiscus Juice, Tim Cadogan (former SVP of Yahoo! of Global Advertising Marketplaces) and now CEO of OpenX and I spoke over lunch in Pasadena, CA last week about the free adserving model OpenX has.
Publishers should be aware that they can take control of their advertising destiny with OpenX. I’ve used it for some of our clients and the reliability, reporting and simplicity is very impressive. See Tim speak at CRS in New York on “The State of Contextual Advertising” panel session on November 5.