Contextual Advertising is the pathway to larger social media marketing. As hundreds of millions have now flocked to Facebook, its important people understand that contextual advertising on these networks is getting smarter.
We’re proud to have Peer39, an advertising solution based on natural language processing and machine learning, sponsoring our Conference.
Peer39’s patented algorithms increase the value of online content by understanding page meaning and sentiment, and matching the most relevant and effective brand safe display and text advertising. For more information be sure to read some of their fascinating white papers at Peer39 Labs.
Published works on semantic web services by Peer39.