Archive for September, 2009

Welcome Peer39 as Premier Sponsor of CRS @ ad-tech

September 29, 2009
Peer39 Sponsoring CRS in NYC

Peer39 Sponsoring CRS in NYC

Contextual Advertising is the pathway to larger social media marketing. As hundreds of millions have now flocked to Facebook, its important people understand that contextual advertising on these networks is getting smarter.

We’re proud to have Peer39, an advertising solution based on natural language processing and machine learning, sponsoring our Conference.

Peer39’s patented algorithms increase the value of online content by understanding page meaning and sentiment, and matching the most relevant and effective brand safe display and text advertising. For more information be sure to read some of their fascinating white papers at Peer39 Labs.

    Published works on semantic web services by Peer39.

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    Patrick Keane Talks About Success of Associated Content

    September 29, 2009
    Ron Conway invested in Associated Content

    Ron Conway invested in Associated Content

    When Ron Conway invested in Associated Content, suddenly the world of Silicon Valley took notice. A powerhouse AdSense Publisher, AssociatedContent is now under the command of Patrick Keane.

    Associated Content originally billed itself as “The People’s Media Company” and now is destined with $6million in Series C funding to be a real force in the contextual world.

    We look forward to welcoming Patrick Keane to our conference to talk on “The State of Contextual Advertising” panel.

    Free AdServing by OpenX- a Contextual Advertising trend

    September 24, 2009
    OpenX offers free adserving technology

    OpenX offers free adserving technology

    Between Fig Salad bites and Hibiscus Juice, Tim Cadogan (former SVP of Yahoo! of Global Advertising Marketplaces) and now CEO of OpenX and I spoke over lunch in Pasadena, CA last week about the free adserving model OpenX has.

    Publishers should be aware that they can take control of their advertising destiny with OpenX. I’ve used it for some of our clients and the reliability, reporting and simplicity is very impressive. See Tim speak at CRS in New York on “The State of Contextual Advertising” panel session on November 5.

    CRS has over 60 industry specialist speakers

    September 23, 2009

    Welcome to Content Revenue Strategies Conference and Expo blog. Our second conference is being held in New York on 5th November.

    The Content Revenue Strategies Conference and Expo has over 60 speakers coming together to speak about the most topical issues concerning contextual advertising, lead generation and affiliate marketing. One of the biggest issues facing publishers is the very real trend of large publishers going direct and bypassing contextual advertising networks. Don’t miss speakers from The Wall Street Journal, Tribune Online and CNN Sports Entertainment and Wiley & Sons talk about this emerging disruptive trends.

    Brian Quinn VP & GM, Digital Ad Sales, The Wall Street Journal

    Brian Quinn VP & GM, Digital Ad Sales, The Wall Street Journal

    We are thrilled to have such an experienced speaker line up. You will be able to gain insights into how large publishers are making more money as Leora Blumberg from AdSide talks to our esteemed panelists about Threatening Trends of Publishers Going Direct.

    Don’t miss out so be sure to take advantage of our early bird discount and book your ticket now.